The over dependence on government by army of university graduates for employment necessitated the introduction of Entrepreneurial Studies for Nigeria's universities undergraduates by the National Universities Commission. As a mandatory and general course of study, undergraduates taking Entrepreneurial Studies make business choices irrationally leading to lack of experience to bootstrap. This book is rich with regards to demographic variables influencing students business venture choice making in tertiary institutions in Nigeria. This book is recommended for lecturers and students of universities, polytechnics, monotechnics, colleges, as well as entrepreneurs. Trainees of various Central Bank of Nigeria Entrepreneurship Development Centres will find this book as a valuable repository in starting-up their businesses.