Determinants of Effective Distribution Channels in India - Kalia, Vinod
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Indian Distribution System in the fast growing Indian economy poses huge challenges to any marketer due to its widely scattered market with over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book attempts to provide deep…mehr

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Produktbeschreibung
Indian Distribution System in the fast growing Indian economy poses huge challenges to any marketer due to its widely scattered market with over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book attempts to provide deep insights to sales and marketing professionals regarding the factors that are at play in designing and structuring effective distribution channels and managing them efficiently in the Indian context.
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Autorenporträt
Vinod Kalia, Profesor de Marketing en MDI, una escuela de negocios de la India, se graduó en el IIT de Delhi e hizo un MBA en el IIM Ahmedabad. Tiene 25 años de experiencia en la industria, incluyendo como CEO de un JV. Ha escrito muchos casos de gestión en empresas indias y también ha recibido premios por "Excelencia en la enseñanza".