This book focuses on determinants of enrollment in Higher Education.The study examined programmes costs, flexibility of the programme delivery and marketing, duration, type acceptability and quality of B.ED SBP programmes offered, social-economic profile of students and satisfaction on quality of service. Conceptual framework of the study was derived from the client satisfaction model.The study was carried out at Kampala International University in Uganda and Moi University, Kenya. This book delineates why students opt to enroll in particular institutions.It also explains the aspect of cross border education which is a current phenomenal in internalization of higher education and globalization.It reveals the use of iCT in recruitment of students.It is a must read by students,researchers,management of educational institutions,government and all stakeholders.