Determinants of Entrepreneurial Motivation among Pakistani Students - Ghulam Rasool, Sidra;Mahmood, Gohar
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The advancement of an entrepreneurial culture is recognized as an important tool for social and economic growth, employment and innovation in the society and it is generally accepted as key phase of economic dynamism. This research investigates the impact of entrepreneurial attitude, subjective norms and entrepreneurship competencies on entrepreneurial motivation among university students of Punjab and determines whether entrepreneurship education has a moderating effect on improving the impact of entrepreneurial attitude, subjective norms and entrepreneurship competences.

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Produktbeschreibung
The advancement of an entrepreneurial culture is recognized as an important tool for social and economic growth, employment and innovation in the society and it is generally accepted as key phase of economic dynamism. This research investigates the impact of entrepreneurial attitude, subjective norms and entrepreneurship competencies on entrepreneurial motivation among university students of Punjab and determines whether entrepreneurship education has a moderating effect on improving the impact of entrepreneurial attitude, subjective norms and entrepreneurship competences.
Autorenporträt
Sidra Ghulam Rasool, M.Phil in Commerce, is working as Teaching Assistant at Government College Women University, Faisalabad. Her work is a great contribution towards entrepreneurship education among Pakistani University students.Gohar Mahmood is a Lecturer at College of Commerce, Government College University, Punjab, Pakistan.