Determinants of household satisfaction at the point of sale - Sène, Bernard Mas
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I could have entitled this work: "The psychosociology of households in their habits of frequentation of the points of sale". Here, the common observation made is that consumers, for the most part, believe that large stores are not within their reach. We looked at the key elements that underlie the habits of households in the various points of sale. These are mainly book-serve outlets and those in the informal sector. Starting with historical consumption habits, using satisfaction as the decisive element, the reflection was focused on other variables in line with loyalty, socio-professional…mehr

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Produktbeschreibung
I could have entitled this work: "The psychosociology of households in their habits of frequentation of the points of sale". Here, the common observation made is that consumers, for the most part, believe that large stores are not within their reach. We looked at the key elements that underlie the habits of households in the various points of sale. These are mainly book-serve outlets and those in the informal sector. Starting with historical consumption habits, using satisfaction as the decisive element, the reflection was focused on other variables in line with loyalty, socio-professional situation, income level, and geographical location. Today, it has been observed that even in the presence of quality products, a guarantee of hygiene and accessible prices, several other elements can have an impact on the customer's orientation and guide his satisfaction and loyalty.
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Autorenporträt
Bernard Mas Sène est un jeune sénégalais né le 5 janvier 1988 dans une région centre du Sénégal (Kaolack). Il devient un passionné du marketing et de la communication notamment lors de ses recherches pour la rédaction de sa thèse. Devenu modérateur de sites web, il s'oriente désormais vers la sciences des données, sa nouvelle passion.