Determining factors in the practice of territorial intelligence - Abakouy, Mostafa;LAMRANI, Roua
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From an academic standpoint, territorial intelligence is a fertile field that is increasingly attracting the interest of researchers and the scientific community, in fields such as social sciences, information and communication technologies, geography and many others, such as the tourism sector.In a general context, it should be said that Morocco has been influenced by international changes in "New Public Management", with more decentralized management. Our book focuses on the role of territorial intelligence in identifying trends, opportunities, challenges and risks affecting the territory,…mehr

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Produktbeschreibung
From an academic standpoint, territorial intelligence is a fertile field that is increasingly attracting the interest of researchers and the scientific community, in fields such as social sciences, information and communication technologies, geography and many others, such as the tourism sector.In a general context, it should be said that Morocco has been influenced by international changes in "New Public Management", with more decentralized management. Our book focuses on the role of territorial intelligence in identifying trends, opportunities, challenges and risks affecting the territory, with a view to drawing up plans and strategies for territorial development.
Autorenporträt
Roua Lamrani, Doktor der Wirtschaftswissenschaften. Sie hat zu internationalen Arbeiten beigetragen und ist Teil des PMO-Teams bei der Digital Factory.Mostafa Abakouy, Dozent und Forscher, ist Experte für KMU-Management und Gebietsmarketing.