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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Detroit Publishing Company was an American photographic publishing firm best known for its large assortment of photochrom color postcards. The company was founded as the Detroit Photographic Company in the 1890s by Detroit businessman and publisher William A. Livingstone, Jr., and photographer and photo-publisher Edwin H. Husher. The company had the exclusive rights to the photochrom process for the American market. Photochrom is a technique developed in Zürich, Switzerland, which allows the color enhancement of black-and white photography with the means of chromolithography. It allowed the company to mass- produce photorealistic color motifs long before color photography became economically feasible. The company specialized on postcards of American and European subjects, including cityscapes, reproductions of artwork, natural landmarks and folklore.