"Enzyclopedic Dictionary Marketing" Volume 2: German-English, in Two Parts This dictionary, apart from offering brief translations, explaines all terms in context in such a manner that even laymen may grasp their meaning. Thus the work fulfils the twofold purpose of both dictionary and encyclopedia, providing translations plus definitions and explanations. This volume, with over 1,750 pages is divided into two parts, containing approximately 20,000 entries with detailed definitions and terminological explanations. All prinicpal terminology in the fields of marketing, advertising, public relations, sales promotion and merchandising have been brought together. Furthermore a multitude of charts, graphics and tables facilates the understanding of entries. Many entries also provide references to the related area of interest as well as to synonyms and related words. Volume 1: English-German is available, ISBN: 3-598-231768, Price: DM 480.00