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Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This essay analyses the internal aspects of the company and identifies its strength and weaknesses. It also offers an insight in the business environment and pinpoints opportunities and Threats. In chapter three, the prevailing strategy of the group is briefly presented and an alternative is formulated based on the previous SWOT-analysis.Deutsche Post DHL Group originated from the Deutsche Bundespost, which had been a state-owned postal-delivery, logistics and telecommunication company. It was divided and privatized in 1995 and Deutsche Post AG became a thoroughly independent company with its IPO in November 2000 (DPDHL, 2020). Ever since, the company has continuously expanded its business through acquisition activities and became the world largest courier company. The most significant milestone was the acquisition of DHL in December 2002. Now, around 550.000 employees are working for DPDHL and achieved a revenue of EUR63,341 million and an EBIT of EUR4,128 million. The group is structured in five divisions: Post & Parcel Germany, Express, Global Forwarding / Freight, Supply Chain and eCommerce Solutions. In the era of corona and technological breakthroughs, the world is constantly changing and so does the world of business. Especially, a global operating logistic company needs to adapt rapidly to these changes.