Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.
Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.
Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.
Inhaltsangabe
1. Marketing: separating fact from fiction 2. The marketing environment 3. Customers in all their glory 4. Using research to make informed decisions 5. Product management 6. Right time, right place, right quantity, right condition 7. You paid how much? 8. How communication works 9. Services marketing vs marketing services 10. How to create a marketing plan 11. Sustainable marketing in the 21st century 12. Questions answered
1. Marketing: separating fact from fiction 2. The marketing environment 3. Customers in all their glory 4. Using research to make informed decisions 5. Product management 6. Right time, right place, right quantity, right condition 7. You paid how much? 8. How communication works 9. Services marketing vs marketing services 10. How to create a marketing plan 11. Sustainable marketing in the 21st century 12. Questions answered
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