Rohit Deshpande

Developing a Market Orientation

• Broschiertes Buch

Produktbeschreibung

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Produktdetails

• Verlag: Sage Publications, Inc
• Seitenzahl: 330
• Erscheinungstermin: 13. April 1999
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 480g
• ISBN-13: 9780761916932
• ISBN-10: 0761916938
• Artikelnr.: 22459330

Inhaltsangabe

Introduction - Rohit Deshpandé
Market Orientation - Ajay K Kohli and Bernard J Jaworski
The Construct, Research Propositions and Managerial Implications
The Effect of Market Orientation on Business Profitability - John C Narver
and Stanley F Slater
Corporate Culture, Customer Orientation and Innovativeness in Japanese
Firms - Rohit Deshpandé, John U Farley and Frederick E Webster Jr
A Quadrad Analysis
Market Orientation - Bernard J Jaworski and Ajay K Kohli
Antecedents and Consequences
Market Orientation, Performance and the Moderating Influence of Competitive
Environment - Stanley F Slater and John C Narver
Does Market Orientation Matter for Small Firms? - Alfred M Pelham and David
T Wilson
Market Orientation and Business Performance - John C Narver, Robert L
Jacobson and Stanley F Slater
An Analysis of Panel Data
Understanding Market Orientation - Rohit Deshpandé and John U Farley
A Prospectively Designed Meta-Analysis of Three Market Orientation Scales
Market Orientated Is Not Enough - Stanley F Slater and John C Narver
Build a Learning Organization
The Influence of Market Orientation on Channel Relationships - Judy A
Siguaw, Penny M Simpson and Thomas L Baker
A Dyadic Examination