Developing a Small Business - Kutscha, Markus
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Seminar paper from the year 2005 in the subject Business economics - Company formation, Business Plans, grade: A (71%), University of Westminster (University of Westminster (London)), course: Developing a Small Business, language: English, abstract: The launch of the business of Stammtisch in June2005 will be an absolutely new concept and is missing within London. The business will be the first traditional Germanpub in Central-London. Stammtisch's first-mover advantage will combine a traditional German-pub and Sport-entertainment; located in 'Central-West-London'. The strategy is manly based…mehr

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Produktbeschreibung
Seminar paper from the year 2005 in the subject Business economics - Company formation, Business Plans, grade: A (71%), University of Westminster (University of Westminster (London)), course: Developing a Small Business, language: English, abstract: The launch of the business of Stammtisch in June2005 will be an absolutely new concept and is missing within London. The business will be the first traditional Germanpub in Central-London. Stammtisch's first-mover advantage will combine a traditional German-pub and Sport-entertainment; located in 'Central-West-London'. The strategy is manly based on serving the pub niche market for the Germancommunity (80,000 Germans are living in Greater-London). Markus Kutscha (native German) is the founder of Stammtisch; it will be a Limited Company. Andreas Kutscha, who is my brother, will support me in management (secretary) in the first 2 years.This business plan is a proposal to raise finances from the bank to complement the initial investment of £200,000. It requires a flexible bank loan of £125,000, re-payable in 5 years, to aid the successful business implementation. £50,000 will be employed immediately to finance the set-up costs; the remaining will be used throughout year1 to support the cash needs. The founder and his family will invest a total of £25,000 and £50,000 respectively to cover operating expenses. According to the cash flow projection, the business will break even in its 22nd month of operations.
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Autorenporträt
Markus Kutscha wurde 1981 in Berlin geboren. Sein Studium der Betriebswirtschaftslehre an der TU Berlin schloss der Autor Ende des Jahres 2006 mit dem akademischen Grad des Diplom-Kaufmann mit Prädikatsexamen erfolgreich ab. Bereits während seines Studiums in London von 2004 - 2005 mit dem Schwerpunkt Marketing faszinierte ihn die konsumentengerechte Marktbetrachtung der Werbeindustrie. Bei seinem beruflichen Start mit Tätigkeit als Berater in der Privatwirtschaft und spätestens seit Beginn seiner Selbstständigkeit im Jahre 2009 ist die Thematik der zielgruppenorientierten Konsumansprache wieder in den Fokus seiner Arbeit gerückt.