Developing Focus Group Research - Barbour, Rosaline / Kitzinger, Jenny (eds.)
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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

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Produktbeschreibung
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.
Autorenporträt
Jenny Kitzinger is Professor of Media Studies in the School of Journalism at Cardiff University, and the author/co-author of several books on aspects of media studies, together with numerous articles.
Rezensionen
`If you are considering focus group methodology in your own research this will provide you with a good starting point taking you through the epistemological and political issues of such research in process' - European Journal of Communication