Developing Focus Group Research - Barbour, Rosaline / Kitzinger, Jenny (eds.)
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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

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Produktbeschreibung
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.
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Autorenporträt
Jenny Kitzinger is Professor of Media Studies in the School of Journalism at Cardiff University, and the author/co-author of several books on aspects of media studies, together with numerous articles.
Rezensionen
`If you are considering focus group methodology in your own research this will provide you with a good starting point taking you through the epistemological and political issues of such research in process' - European Journal of Communication