Gary W. Randazzo

Developing Successful Marketing Strategies

• Broschiertes Buch

Produktbeschreibung

What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 168
• Erscheinungstermin: 15. Mai 2014
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 254g
• ISBN-13: 9781606499603
• ISBN-10: 1606499602
• Artikelnr.: 43573699

Autorenporträt

Gary W. Randazzo, M.B.A., is president of GWR Research, a management and marketing consulting _ rm. He has served as CEO, CFO, and CIO of large and small companies, and has been a partner and founder of several start-ups. While most _ rms are domestic, Mr. Randazzo served as chairman of an international LED sign company that is used as an example in this book. Currently, Mr. Randazzo is working with a group to establish a Telehealth Research Institute in Houston. The institute will form a collaboration among NASA, Rice University, and M.D. Anderson Cancer Center and should be operational in 2013.