John Swarbrooke, Stephen J. Page

Development and Management of Visitor Attractions

• Broschiertes Buch

Produktbeschreibung

Covers the issues in the ever-changing area of tourism. This book includes topics such as the Millennium Dome, national lottery funded projects, international case studies, statistics, examples, and others. It examines the factors that contribute to the success of visitor attractions. It contains theories which are illustrated through examples.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 426
• Erscheinungstermin: 11. Dezember 2001
• Englisch
• Abmessung: 246mm x 189mm x 23mm
• Gewicht: 848g
• ISBN-13: 9780750651691
• ISBN-10: 0750651695
• Artikelnr.: 20995816

Autorenporträt

John Swarbrooke

Inhaltsangabe

Preface
The context - Introduction
The role of visitor attractions in tourism
The visitor attraction product
The visitor attraction market
The business environment and visitor attractions
The development of visitor attractions - The development process and the role of feasibility studies
Factors influencing the success of visitor attractions
Financing visitor attraction projects
Designing visitor attractions
Project management
The management of visitor attractions - The role of the manager and management styles
The marketing concept
Strategic marketing planning
The implementation of marketing strategies
Human resource management
Financial management
Operations management
Management and the 'greening' of attractions
Managing quality
Managing change and planning for the future
Case studies
The future of visitor attractions
Bibliography and further reading
Index.