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The monograph reveals the theoretical aspects of the retail banking business, reviews modern banking products and services to individuals, summarizes the methods of creating and promoting retail products and services, an analysis of retail products and services market in Belarus, the problems and factors affecting this market, the directions of market development of retail banking in foreign countries, the ways of improving the retail products and services market in Belarus.

Produktbeschreibung
The monograph reveals the theoretical aspects of the retail banking business, reviews modern banking products and services to individuals, summarizes the methods of creating and promoting retail products and services, an analysis of retail products and services market in Belarus, the problems and factors affecting this market, the directions of market development of retail banking in foreign countries, the ways of improving the retail products and services market in Belarus.
Autorenporträt
Zinaida Vyacheslavovna Bontsevich - Candidato di Scienze Economiche, Professore associato.Alina Viktorovna Fursikova - economista.