Beau Lotto

Deviate

The Science of Seeing Differently

• Gebundenes Buch

Produktbeschreibung

Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we pereceive the world will open up our ability to create and innovate.Beau answers the millennia-old question of whether humans see reality or not. We don't. In fact, what we see is subjective, not objective. This fundamental revelation shows that everything we know is filtered by each individual's past experiences. Using this startling discovery from neuroscience as a launch pad for transformative change, SEEING DIFFERENTLY, through case studies, history, and cutting-edge science, show us how understanding perception can allow us to literally change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration. SEEING DIFFERENTLY is divided into two parts designed to innovate your thinking about your brain, your self, and your world. Part I will explore the mechanics of perception itself, making you reconsider the "reality" you see and helping you to know less than you think you know now. Part II will give you a set of principles to see differently in every realm of your life. Among the principles must follow if you want to be creative and innovative:

Produktdetails

• Verlag: Hachette Books
• Seitenzahl: 352
• Erscheinungstermin: 25. April 2017
• Englisch
• Abmessung: 237mm x 166mm x 27mm
• Gewicht: 697g
• ISBN-13: 9780316300193
• ISBN-10: 0316300195
• Artikelnr.: 43834382

Autorenporträt

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded the Lab of Misfits, a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.