Beau Lotto

Deviate

The Science of Seeing Differently

• Gebundenes Buch

Produktbeschreibung

Beau Lotto, a world-renowned neuroscientist, entrepreneur, and twotime TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto answers the millennia-old question of whether humans see reality or not.

We don't. This fundamental revelation shows that everything we know is filtered by context and by each individual's past experiences. Through case studies, history, and cutting-edge science, DEVIATE shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.

"Understanding the brain is every bit as challenging as understanding the cosmos, and Beau Lotto's impact could ultimately be as important as Carl Sagan's."
-Dale Purves, Geller Professor of Neurobiology, Duke Institute for Brain Sciences

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Produktdetails

• Verlag: Hachette Books
• Seitenzahl: 352
• Erscheinungstermin: 25. April 2017
• Englisch
• Abmessung: 237mm x 166mm x 27mm
• Gewicht: 697g
• ISBN-13: 9780316300193
• ISBN-10: 0316300195
• Artikelnr.: 43834382

Autorenporträt

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded the Lab of Misfits, a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.