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Dialogic communication, defined as the sending and receiving of ideas between two participants, can be used by audiovisual companies to interact with their audiences and make social interactions less complex. The aim of this book is to show the role that dialogic communication can play in interactions between communities and audiovisual companies on Twitter. Our application focused on Radio Télé Suisse. The book is aimed at e-journalists, e-communicators and social networking enthusiasts. It will also be of interest to students, researchers and scientists working in the field of e-communication.