Did you Know About the Apple Car? A $10 Billion Failure - Grayson, Joe E
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What happens when the world's most innovative company takes a $10 billion gamble-and loses? Dive into the untold story of Apple's bold attempt to revolutionize the automotive industry, a venture that promised to redefine transportation but ended as one of the company's most expensive failures. From secret prototypes to near-misses on California roads, Did You Know About the Apple Car A $10 Billion Failure takes you behind the scenes of Project Titan, uncovering how ambition collided with reality in Apple's quest to create a driverless future. Discover how Apple envisioned a groundbreaking…mehr

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What happens when the world's most innovative company takes a $10 billion gamble-and loses? Dive into the untold story of Apple's bold attempt to revolutionize the automotive industry, a venture that promised to redefine transportation but ended as one of the company's most expensive failures. From secret prototypes to near-misses on California roads, Did You Know About the Apple Car A $10 Billion Failure takes you behind the scenes of Project Titan, uncovering how ambition collided with reality in Apple's quest to create a driverless future. Discover how Apple envisioned a groundbreaking autonomous vehicle with no steering wheel, luxurious interiors, and a seamless connection to its ecosystem. Learn why Tesla's meteoric rise sparked Apple's interest, and explore the technical, legal, and leadership challenges that derailed their plans. Through meticulous research and engaging storytelling, this book answers the questions Apple never publicly addressed: Why did it fail? What went wrong? And could they try again? This isn't just a story about Apple-it's a cautionary tale for anyone interested in technology, business, and innovation. Whether you're a tech enthusiast, an entrepreneur, or simply curious about what happens when even giants stumble, this book offers insights into the high stakes of disruption and the lessons learned from venturing outside your comfort zone. With every page, you'll uncover the riveting twists and turns of a decade-long experiment that shaped Apple's future focus on AI while leaving an indelible mark on the automotive industry. Why read this book? * If you're fascinated by Apple's history of groundbreaking innovation and want to know about its boldest challenge yet. * If you're curious about how technology companies are reshaping industries and the risks they face when ambition outpaces expertise. * If you're an entrepreneur seeking lessons in leadership, focus, and navigating failure. The Apple car may never have reached the road, but its story reveals how ambition, innovation, and missteps can shape the future. Take a seat. Buckle up. And get ready for a ride into the most daring chapter of Apple's history. Don't miss out-order your copy today and discover the secrets behind the $10 billion failure that still has everyone talking!
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