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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. DieHard is a premium brand of automotive battery marketed by Sears Holdings Corporation retailers, including Sears and Kmart. The brand is owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The brand dates to the 1960s. In its earliest years, the brand was guaranteed to last "forever", that is, as long as the original owner still owned the car in which it was originally installed, far more generous than traditional pro rata battery warranties.…mehr

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. DieHard is a premium brand of automotive battery marketed by Sears Holdings Corporation retailers, including Sears and Kmart. The brand is owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The brand dates to the 1960s. In its earliest years, the brand was guaranteed to last "forever", that is, as long as the original owner still owned the car in which it was originally installed, far more generous than traditional pro rata battery warranties.