Everett M. Rogers

Diffusion of Innovations, 5th Edition

• Broschiertes Buch

Produktbeschreibung

A classic since its first appearance in the 1980s, this comprehensive reference continues to be THE history of the spread of new ideas, for academics and professionals alike.

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Produktdetails

• Verlag: Simon & Schuster
• 5th Edition
• Seitenzahl: 576
• Erscheinungstermin: 16. August 2003
• Englisch
• Abmessung: 233mm x 157mm x 41mm
• Gewicht: 590g
• ISBN-13: 9780743222099
• ISBN-10: 0743222091
• Artikelnr.: 21414227

Autorenporträt

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

Inhaltsangabe

Contents
Preface
CHAPTER 1. ELEMENTS OF DIFFUSION
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH
CHAPTER 4. THE GENERATION OF INNOVATIONS
CHAPTER 5. THE INNOVATION-DECISION PROCESS
CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION
CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES
CHAPTER 8. DIFFUSION NETWORKS
CHAPTER 9. THE CHANGE AGENT
CHAPTER 10. INNOVATION IN ORGANIZATIONS
CHAPTER 11. CONSEQUENCES OF INNOVATIONS
Glossary
Bibliography
Name Index
Subject Index