Gebundenes Buch

Digital Advertising Evolution

Beschreibung

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.

Autor

Iain MacRury is Professor of Media and Communication at the University of Stirling, UK. Danae Manika is Professor of Marketing & Business Education at Brunel Business School, Brunel University London, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 338
• Erscheinungstermin: 27. Dezember 2024
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 672g
• ISBN-13: 9780367767730
• ISBN-10: 0367767732
• Artikelnr.: 71570876