Gebundenes Buch

Digital and Social Media Marketing

A Results-Driven Approach

Herausgeber: Heinze, Aleksej; Cruz, Ana; Fletcher, Gordon

Beschreibung

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.

Autor

Aleksej Heinze is an associate professor at KEDGE Business School, France. Gordon Fletcher is associate dean for Research and Innovation at Salford Business School, University of Salford, UK. Ana Cruz is associate professor in marketing at the University of York Europe campus. Alex Fenton is associate dean for international and associate professor at the University of Chester, UK.

Produktdetails

• Verlag: Routledge
• 3. Auflage
• Seitenzahl: 388
• Erscheinungstermin: 13. August 2024
• Englisch
• Abmessung: 240mm x 161mm x 25mm
• Gewicht: 746g
• ISBN-13: 9781032444390
• ISBN-10: 1032444398
• Artikelnr.: 70149421