Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Daniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.
Inhaltsangabe
Chapter - 00: Introduction;
Section - PART ONE: Digital branding in perspective;
Chapter - 01: What digital branding really means;
Section - 02: Focusing on value;
Section - 03: Considering the user journey;
Section - 04: Objectives and authenticity;
Section - PART TWO: The digital toolkit;
Section - 05: Social media;
Section - 06: Search;
Section - 07: Mobile;
Section - 08: Online advertising;
Section - 09: Email marketing;
Section - 10: CRM and marketing automation;
Section - 11: From integration to transmedia campaigns;
Section - PART THREE: Digital brand strategy and measurement;
Section - 12: Measuring digital branding;
Section - 13: Primaries and indicators;
Section - 14: The role of analytics;
Section - 15: Bridging the gaps;
Section - 16: The importance of asking questions;
Section - 17: Conclusion;
Chapter 00: Introduction; Section PART ONE: Digital branding in perspective; Chapter 01: What digital branding really means; Section 02: Focusing on value; Section 03: Considering the user journey; Section 04: Objectives and authenticity; Section PART TWO: The digital toolkit; Section 05: Social media; Section 06: Search; Section 07: Mobile; Section 08: Online advertising; Section 09: Email marketing; Section 10: CRM and marketing automation; Section 11: From integration to transmedia campaigns; Section PART THREE: Digital brand strategy and measurement; Section 12: Measuring digital branding; Section 13: Primaries and indicators; Section 14: The role of analytics; Section 15: Bridging the gaps; Section 16: The importance of asking questions; Section 17: Conclusion;
Section - PART ONE: Digital branding in perspective;
Chapter - 01: What digital branding really means;
Section - 02: Focusing on value;
Section - 03: Considering the user journey;
Section - 04: Objectives and authenticity;
Section - PART TWO: The digital toolkit;
Section - 05: Social media;
Section - 06: Search;
Section - 07: Mobile;
Section - 08: Online advertising;
Section - 09: Email marketing;
Section - 10: CRM and marketing automation;
Section - 11: From integration to transmedia campaigns;
Section - PART THREE: Digital brand strategy and measurement;
Section - 12: Measuring digital branding;
Section - 13: Primaries and indicators;
Section - 14: The role of analytics;
Section - 15: Bridging the gaps;
Section - 16: The importance of asking questions;
Section - 17: Conclusion;
Chapter 00: Introduction; Section PART ONE: Digital branding in perspective; Chapter 01: What digital branding really means; Section 02: Focusing on value; Section 03: Considering the user journey; Section 04: Objectives and authenticity; Section PART TWO: The digital toolkit; Section 05: Social media; Section 06: Search; Section 07: Mobile; Section 08: Online advertising; Section 09: Email marketing; Section 10: CRM and marketing automation; Section 11: From integration to transmedia campaigns; Section PART THREE: Digital brand strategy and measurement; Section 12: Measuring digital branding; Section 13: Primaries and indicators; Section 14: The role of analytics; Section 15: Bridging the gaps; Section 16: The importance of asking questions; Section 17: Conclusion;
Rezensionen
"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." Gemma Butler, Marketing Director, Chartered Institute of Marketing
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