Daniel Rowles

Gebundenes Buch

Digital Branding

A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement

Beschreibung

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.

Autor

Daniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• 3rd edition
• Seitenzahl: 232
• Erscheinungstermin: 25. Januar 2022
• Englisch
• Abmessung: 238mm x 163mm x 23mm
• Gewicht: 622g
• ISBN-13: 9781398603202
• ISBN-10: 1398603201
• Artikelnr.: 61962742

Rezensionen

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." Gemma Butler, Marketing Director, Chartered Institute of Marketing