Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.
Inhaltsangabe
Chapter 00: Introduction; Section SECTION ONE: Digital branding in perspective; Chapter 01: What digital branding really means; Chapter 02: Focusing on value; Chapter 03: Considering the user journey; Chapter 04: Objectives and authenticity; Section SECTION TWO: The digital toolkit; Chapter 05: Social media; Chapter 06: Search; Chapter 07: Mobile; Chapter 08: Online advertising; Chapter 09: Email marketing; Chapter 10: CRM and marketing automation; Chapter 11: From integration to transmedia campaigns; Section SECTION THREE: Digital brand strategy and measurement; Chapter 12: Measuring digital branding; Chapter 13: Primaries and indicators; Chapter 14: The role of analytics; Chapter 15: Bridging the gaps; Chapter 16: The importance of asking questions; Chapter 17: Conclusion;
Chapter - 00: Introduction;
Section - PART ONE: Digital branding in perspective;
Chapter - 01: What digital branding really means;
Section - 02: Focusing on value;
Section - 03: Considering the user journey;
Section - 04: Objectives and authenticity;
Section - PART TWO: The digital toolkit;
Section - 05: Social media;
Section - 06: Search;
Section - 07: Mobile;
Section - 08: Online advertising;
Section - 09: Email marketing;
Section - 10: CRM and marketing automation;
Section - 11: From integration to transmedia campaigns;
Section - PART THREE: Digital brand strategy and measurement;
Chapter 00: Introduction; Section SECTION ONE: Digital branding in perspective; Chapter 01: What digital branding really means; Chapter 02: Focusing on value; Chapter 03: Considering the user journey; Chapter 04: Objectives and authenticity; Section SECTION TWO: The digital toolkit; Chapter 05: Social media; Chapter 06: Search; Chapter 07: Mobile; Chapter 08: Online advertising; Chapter 09: Email marketing; Chapter 10: CRM and marketing automation; Chapter 11: From integration to transmedia campaigns; Section SECTION THREE: Digital brand strategy and measurement; Chapter 12: Measuring digital branding; Chapter 13: Primaries and indicators; Chapter 14: The role of analytics; Chapter 15: Bridging the gaps; Chapter 16: The importance of asking questions; Chapter 17: Conclusion;
Chapter - 00: Introduction;
Section - PART ONE: Digital branding in perspective;
Chapter - 01: What digital branding really means;
Section - 02: Focusing on value;
Section - 03: Considering the user journey;
Section - 04: Objectives and authenticity;
Section - PART TWO: The digital toolkit;
Section - 05: Social media;
Section - 06: Search;
Section - 07: Mobile;
Section - 08: Online advertising;
Section - 09: Email marketing;
Section - 10: CRM and marketing automation;
Section - 11: From integration to transmedia campaigns;
Section - PART THREE: Digital brand strategy and measurement;
Section - 12: Measuring digital branding;
Section - 13: Primaries and indicators;
Section - 14: The role of analytics;
Section - 15: Bridging the gaps;
Section - 16: The importance of asking questions;
Section - 17: Conclusion;
Rezensionen
"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." Gemma Butler, Marketing Director, Chartered Institute of Marketing
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