By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field.
By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field.
Adam Jab¿öski is an Associate Professor and Head of Institute of Management in WSB University in Poznan, Poland. He is also Vice-President of the Board of a reputable management consulting company "OTTIMA plus" Ltd. of Katowice, and President of the "Southern Railway Cluster" Association of Katowice. Marek Jab¿öski is an Associate Professor in WSB University in Poznan, Faculty in Chorzow, Poland. He is also President of the Board of a reputable management consulting company "OTTIMA plus" Ltd of Katowice and Vice-President of the Association "Southern Railway Cluster" in Katowice.
Inhaltsangabe
1: The theory of the digital economy 2: Digital business models in the new economy 3: Social aspects in digital business models 4: Monetisation in digital business models 5: Analysis of the digital business models of the new economy 6: Case study of a digital business model 7: Conclusion
1: The theory of the digital economy 2: Digital business models in the new economy 3: Social aspects in digital business models 4: Monetisation in digital business models 5: Analysis of the digital business models of the new economy 6: Case study of a digital business model 7: Conclusion
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