Aleksandra Gnach (Zurich University of Applied Sciences), Wibke Weber (Zurich University of Applied Sciences), Martin Engebretsen (Norway Universitetet i Agder)

Digital Communication and Media Linguistics

With Case Studies in Journalism, PR, and Community Communication

• Broschiertes Buch

Produktbeschreibung

Aimed at upper level undergraduate and graduate students in applied linguistics, communication and media studies, including journalism and PR, this textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 280
• Erscheinungstermin: Januar 2023
• Englisch
• Abmessung: 245mm x 189mm x 17mm
• Gewicht: 652g
• ISBN-13: 9781108748278
• ISBN-10: 1108748279
• Artikelnr.: 64169482

Autorenporträt

Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation.

Inhaltsangabe

Acknowledgements
Preface
1. Starting Point: Digital Society and Media Linguistics
2. Theoretical Context: Understanding Public Digital Communication
3. Practical Context: From Writing to Multimodal Communication
4. Professional Context: Journalism, PR, and Community Communication
5. Doing Media Linguistic Research
6. Doing Media Linguistic Analysis
7. Case Studies
8. Public Communication in Transformation: Algorithmic Culture
References
Appendix
Glossary
Index.