Digital Consumer Management - Mogaji, Emmanuel (University of Greenwich, UK)
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  • Broschiertes Buch

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

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Produktbeschreibung
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.
Autorenporträt
Emmanuel Mogaji is an Associate Professor in Marketing at the Keele Business School, UK.