Tom Goodwin

Digital Darwinism

Surviving the New Age of Business Disruption

• Gebundenes Buch

Produktbeschreibung

Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Kogan Page
• 2nd edition
• Seitenzahl: 248
• Erscheinungstermin: 31. Mai 2022
• Englisch
• Abmessung: 216mm x 140mm x 21mm
• Gewicht: 440g
• ISBN-13: 9781398601949
• ISBN-10: 1398601942
• Artikelnr.: 60898781

Autorenporträt

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New York City in the United States.

Inhaltsangabe

Chapter
01: Business in the age of disruption; Chapter
02: The three phases of change; Chapter
03: Disruption and the paradigm shift; Chapter
04: The third era of management; Chapter
05: Starting your digital transformation; Chapter
06: How to provoke and inspire change; Chapter
07: Creating a vision to transform; Chapter
08: Operations for the digital age; Chapter
09: A culture for transformation; Chapter
10: Rethinking your future

---

• • Chapter - 01: Business in the age of disruption;
  • Chapter - 02: The three phases of change;
  • Chapter - 03: Disruption and the paradigm shift;
  • Chapter - 04: The third era of management;
  • Chapter - 05: Starting your digital transformation;
  • Chapter - 06: How to provoke and inspire change;
  • Chapter - 07: Creating a vision to transform;
  • Chapter - 08: Operations for the digital age;
  • Chapter - 09: A culture for transformation;
  • Chapter - 10: Rethinking your future

Rezensionen

"Big, bold ideas that make you think." Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness'

"This finally answered many questions about innovation which have long haunted me - not least why most large companies are typically so bad at it. It's one of those rare books that is worth reading twice."