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Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.

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Produktbeschreibung
Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New York City in the United States.
Rezensionen
"Big, bold ideas that make you think." Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness'
"This finally answered many questions about innovation which have long haunted me - not least why most large companies are typically so bad at it. It's one of those rare books that is worth reading twice."