Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
1 Marketing in the future company 2 Communication and its link with Marketing in the future company 3 From Marketing to Branding 4 The Brand: the strategic role of a strategic asset 5 Communication and Lobbying 6 The Digital Transformation 7 The innovative disruption of Marketing and Communication 8 The future company
1 Marketing in the future company 2 Communication and its link with Marketing in the future company 3 From Marketing to Branding 4 The Brand: the strategic role of a strategic asset 5 Communication and Lobbying 6 The Digital Transformation 7 The innovative disruption of Marketing and Communication 8 The future company
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