Leland Harden, Robert Heyman

Digital Engagement

Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

• Broschiertes Buch

Produktbeschreibung

Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.

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Produktdetails

• Verlag: AMACOM / McGraw-Hill Professional
• SPE
• Seitenzahl: 258
• Erscheinungstermin: 30. September 2011
• Englisch
• Abmessung: 235mm x 191mm x 14mm
• Gewicht: 530g
• ISBN-13: 9780814410721
• ISBN-10: 0814410723
• Artikelnr.: 24140111

Autorenporträt

Leland Harden (Abilene, TX) and Bob Heyman (San Francisco, CA) are the co-founders of Cybernautics, a standard-setting new economy marketing agency that launched some of the biggest brands on the web. Harden is vice president of Institutional Advance-ment at Hardin-Simmons University. Heyman is chief search officer at Mediasmith, a leading media buying and planning agency.