Vincenzo Morabito (Milan Universita Commerciale Luigi Bocconi)

Digital Entrepreneurship

• Broschiertes Buch

Produktbeschreibung

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 262
• Erscheinungstermin: 6. Januar 2022
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 392g
• ISBN-13: 9781108969857
• ISBN-10: 1108969852
• Artikelnr.: 61399322

Autorenporträt

Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Università Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).

Inhaltsangabe

Part I. Strategy and Management: 1. Digital Entrepreneurship and Digital Business
2. Digital Entrepreneurship and Innovation
3. Digital Entrepreneurship and Digital Marketing
4. Digital Entrepreneurship Education and Skills
Part II. Digital Business Systems: 5. Digital ICT Challenges for Digital Entrepreneurship
6. Digital Entrepreneurship and the Social Media
7. Digital Entrepreneurship and the Internet of Things
8. Digital Entrepreneurship and Blockchain
Part III. Industries: 9. Fintech
10. Manufacturing
11. Fashion
12. Conclusion.