A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Università Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).
Inhaltsangabe
Part I. Strategy and Management: 1. Digital Entrepreneurship and Digital Business 2. Digital Entrepreneurship and Innovation 3. Digital Entrepreneurship and Digital Marketing 4. Digital Entrepreneurship Education and Skills Part II. Digital Business Systems: 5. Digital ICT Challenges for Digital Entrepreneurship 6. Digital Entrepreneurship and the Social Media 7. Digital Entrepreneurship and the Internet of Things 8. Digital Entrepreneurship and Blockchain Part III. Industries: 9. Fintech 10. Manufacturing 11. Fashion 12. Conclusion.
Part I. Strategy and Management: 1. Digital Entrepreneurship and Digital Business 2. Digital Entrepreneurship and Innovation 3. Digital Entrepreneurship and Digital Marketing 4. Digital Entrepreneurship Education and Skills Part II. Digital Business Systems: 5. Digital ICT Challenges for Digital Entrepreneurship 6. Digital Entrepreneurship and the Social Media 7. Digital Entrepreneurship and the Internet of Things 8. Digital Entrepreneurship and Blockchain Part III. Industries: 9. Fintech 10. Manufacturing 11. Fashion 12. Conclusion.
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