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Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike.

Produktbeschreibung
Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike.
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Autorenporträt
Dr Steven Gambleis a Leverhulme Early Career Fellow at the University of Bristol, specialising in the study of popular music, digital methods, and online music cultures. He is the author of How Music Empowers: Listening to Modern Rap and Metaland co-founder of the Music and Online Cultures Research Network (mocren.org).