Teresa Hera

Gebundenes Buch

Digital Gaming and the Advertising Landscape

Beschreibung

Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.

Autor

Teresa de la Hera is University Lecturer at Erasmus University Rotterdam where she is member of the Erasmus Research Centre for Media, Communication and Culture and the Research Cluster Gaming Matters. She has been visiting scholar at the University of Amsterdam, and has worked as a researcher at the Centre for the Study of Digital Games and Play at Utrecht University, as well as the communication studies department of the University of Santiago de Compostela (Spain).

Produktdetails

• Games and Play
• Verlag: Amsterdam University Press
• Seitenzahl: 206
• Erscheinungstermin: 12. August 2019
• Englisch
• Abmessung: 161mm x 241mm x 13mm
• Gewicht: 596g
• ISBN-13: 9789462987159
• ISBN-10: 9462987157
• Artikelnr.: 57394925