Digital Heartwork
Revolutionizing Higher Education with Marketing, Community, and Video Management
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This book delves into the transformative role of digital strategies in higher education marketing, community engagement, and content delivery, tailored for professionals navigating the digital complexities in education. It examines digital marketing's evolution, emphasizes authentic connections, and explores using video and digital assets to enrich learning experiences. Highlighting the importance of humanizing digital interactions, it offers strategies for building community among students, alumni, and staff, shifting from traditional marketing to a community-focused, purpose-driven approach....
This book delves into the transformative role of digital strategies in higher education marketing, community engagement, and content delivery, tailored for professionals navigating the digital complexities in education. It examines digital marketing's evolution, emphasizes authentic connections, and explores using video and digital assets to enrich learning experiences. Highlighting the importance of humanizing digital interactions, it offers strategies for building community among students, alumni, and staff, shifting from traditional marketing to a community-focused, purpose-driven approach. With examples like Columbia Business School's initiatives, it provides a roadmap for using technology to achieve enrollment objectives, boost online visibility, and enhance educational outcomes. "Digital Heartwork" champions heart-driven digital strategies as vital for success, equipping readers with the insights to inspire change and progress in the digital era.
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