Digital Hesitation - Lah, Thomas; Wood, J B
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"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage high labor costs, slow time to customer value,…mehr

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Produktbeschreibung
"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage high labor costs, slow time to customer value, under-responsive sales and services into a future that just won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines, in detail, the specific actions they need to take on the eight toughest challenges we see at the TSIA. This business book on digital transformation was written from the perspectives of a dozen experts who interact and advise the world's top technology companies every day. It covers high-level issues like influencing the board to fully commit to digital transformation, to specific topics like the next generation of sales and services operating models"--
Autorenporträt
J.B. Wood >Wood is a best-selling author and frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew). He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal. Thomas Lah Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA). For over 20 years, Thomas has been helping some of the world's largest technology companies improve the efficiency of their daily operations. He is the author of many popular books on trends affecting the tech industry, host's TSIA's podcast, TECHtonic: Trends in Technology and Services, and oversees TSIA's executive research team. Thomas is also a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.