With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
Aija Leiponen is a professor of Strategy and Business Economics in the Cornell University SC Johnson College of Business. She is an internationally renowned scholar of innovation and technological change. Straddling the fields of economics and strategic management, her work on digital innovation has been published in leading academic outlets and management reviews and has influenced both digital policy and managerial practice.
Inhaltsangabe
Part I. Introduction: 1. What is Special about Digital Business Innovation? 2. Digital Disruption 3. Disruptive Communication Networks Part II. Information Products and Sources: 4. Production of Information Goods 5. Pricing of Information 6. Consumption of Information 7. Building and Commercializing Data Assets 8. Business Model Design for Information Goods Part III. Networks: 9. Networks and Systems 10. Network Competition 11. Platform Strategies Part IV. Organizing Digital Innovations: 12. The Inverted Firm 13. Digital Business Models 14. Business Model Framework Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model 16. Sources of Competitive Advantage in Digital Ecosystems 17. Intellectual Property Rights and Digital Technologies.
Part I. Introduction: 1. What is Special about Digital Business Innovation? 2. Digital Disruption 3. Disruptive Communication Networks Part II. Information Products and Sources: 4. Production of Information Goods 5. Pricing of Information 6. Consumption of Information 7. Building and Commercializing Data Assets 8. Business Model Design for Information Goods Part III. Networks: 9. Networks and Systems 10. Network Competition 11. Platform Strategies Part IV. Organizing Digital Innovations: 12. The Inverted Firm 13. Digital Business Models 14. Business Model Framework Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model 16. Sources of Competitive Advantage in Digital Ecosystems 17. Intellectual Property Rights and Digital Technologies.
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