Digital is Destroying Everything - Edwards, Andrew V
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Digital surrounds us for better or for worse, but it has changed our lives forever. This book takes a look at how these changes have undermined areas of our lives-both good and bad. Andrew Edwards shows us how this has happened and how to be more thoughtful about the effects of the technology that surrounds us and continues to proliferate.

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Produktbeschreibung
Digital surrounds us for better or for worse, but it has changed our lives forever. This book takes a look at how these changes have undermined areas of our lives-both good and bad. Andrew Edwards shows us how this has happened and how to be more thoughtful about the effects of the technology that surrounds us and continues to proliferate.
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Autorenporträt
Andrew V. Edwards is a digital marketing executive with twenty years of experience serving large organizations, and has been an operating executive and digital marketing consultant since the 1980s. Currently he is a Partner at Efectyv Digital, a strategic consulting firm. In the 1990s he pioneered web development and was involved in early tests of interactive television. Since 2002, Edwards has been consulting with Fortune 500 companies about digital analytics. In 2004 he co-founded the Digital Analytics Association. A recognized thought-leader in the industry, Edwards writes regularly for ClickZ, the world's most complete information source about digital marketing; and has spoken at events like eMetrics, the OMMA Mobile Conference, The DMA Conference, The DAA Symposium and at ClickZ Live. His blog can be found at Tomorrow's Ghost - By Andrew Edwards