Digital marketing activities applied in successful digital startups - Capell, Steluta
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The digital economy is very dynamic in terms of technologies and software, as innovation in this field move very fast. In this ecosystem, starting a digital business is not an easy task. In contrary: the failure rate proves the risk to be extremely high. Under these circumstances, there is a lot to learn from entrepreneurs that are successfully facing the challenges of a rapidly changing digital economy. This book aimed at determining the digital marketing activities that are most used by successful digital startups in Germany. The goal is to give digital startups founders, CEOs and managers…mehr

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Produktbeschreibung
The digital economy is very dynamic in terms of technologies and software, as innovation in this field move very fast. In this ecosystem, starting a digital business is not an easy task. In contrary: the failure rate proves the risk to be extremely high. Under these circumstances, there is a lot to learn from entrepreneurs that are successfully facing the challenges of a rapidly changing digital economy. This book aimed at determining the digital marketing activities that are most used by successful digital startups in Germany. The goal is to give digital startups founders, CEOs and managers in Germany an indication about the practices in successful startups.
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Autorenporträt
M.A. Steluta Capell was born 1988 in Chisinau, Republic of Moldova. She completed her Master of Arts in International Business at the university of applied science FH Kufstein, where she also discovered her passion for startups, marketing and business development.