Digital Marketing Communication in the Tourism Industry - Schwarz, Florian
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This text sets forth the strengths and challenges of digital marketing for the tourism industry, by addressing new approaches to customer acquisition. It covers the most common methods for establishing an effective online presence, and contrasts these with current trends as well as the future outlook of internet marketing as it continues to bridge ever greater geographical distances and transform the conventional roles of market and customer. The new realities of the online sphere enable marketers to precisely measure the effectiveness of digital advertising campaigns.

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Produktbeschreibung
This text sets forth the strengths and challenges of
digital marketing
for the tourism industry, by addressing new
approaches to customer
acquisition. It covers the most common methods for
establishing an
effective online presence, and contrasts these with
current trends as
well as the future outlook of internet marketing as
it continues to
bridge ever greater geographical distances and
transform the
conventional roles of market and customer. The new
realities of the
online sphere enable marketers to precisely measure
the effectiveness
of digital advertising campaigns.
Autorenporträt
Florian Schwarz received his B.Sc. in Tourism Management from the
Free University of
Bolzano in Italy. He works in the luxury hospitality and
entertainment industry in
Frankfurt, Germany. Mr. Schwarz previously worked in online
media planning with the
WPP Group in New York, working on accounts such as Reebok, Diageo
and Warner
Brothers.