Jon Smith

Digital Marketing for Businesses in easy steps

• Broschiertes Buch

Produktbeschreibung

The essential steps you need to take to set your digital strategy and get it right first time

Produktdetails

• In Easy Steps
• Verlag: In Easy Steps Limited
• 2 ed
• Seitenzahl: 288
• Erscheinungstermin: 29. Mai 2020
• Englisch
• Abmessung: 186mm x 226mm x 18mm
• Gewicht: 630g
• ISBN-13: 9781840788631
• ISBN-10: 1840788631
• Artikelnr.: 55583742

Autorenporträt

Jon Smith is a digital strategist and writer. Currently Chief Marketing Officer for Autocab, he was part of the launch team for Amazon.co.uk and Kitbag.com and served as Vice President Marketing at Whisbi. Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over twenty years. He?s launched, run and sold his own online businesses and has written extensively about website marketing and best-practice. Jon is the best-selling author of fifteen books including Start an Online Business in easy steps, Get Into Bed With Google, Google Adwords That Work and Dominate Your Market With Twitter.

Inhaltsangabe

1. Introduction to digital marketing
2. Content is king
3. Blogging
4. SEM & SEO
5. The customer journey
6. Customer profiling
7. Marketing automation
8. Building landing pages that convert
9. Optimizing your website
10. Instagram
11. Facebook
12. Twitter
13. LinkedIn
14. Pinterest
15. Google Analytics