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Digital strategies aim to reach potential customers through websites, advertising apps, social media and other channels in order to generate traffic to your website. Marketing, social media and business are among the most popular topics in today's society. With so many marketing methods, each with its strengths and weaknesses, it can be hard to know which ones are right for your business, especially if you are new to the world of digital marketing. Whether you want to make your website heard, connect with the right audience on social media or get your products in front of people, it is critical that you know how marketing works. The digital marketing industry is growing at a fast pace and everyone that wants to be successful should know about it. A Digital Marketing presence is more than necessary nowadays. However, having just a few profiles on social media platforms is not enough. This guide will introduce you to basic concepts and terms of digital marketing. Moreover, it will help you construct your own digital marketing plan that will lead you to a success story.