Digital Marketing in the Age of Artificial Intelligence - Kumar, Ashwani
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Digital Marketing in the Age of Artificial Intelligence: Strategies and Insights is a comprehensive guide that explores the transformative impact of Artificial Intelligence (AI) on digital marketing. This book delves into the convergence of AI and digital marketing, offering practical strategies and actionable insights for businesses to thrive in today's dynamic landscape. From leveraging AI for market research and customer insights to enhancing digital advertising and content marketing, each chapter provides valuable insights backed by real-world examples and case studies.

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Produktbeschreibung
Digital Marketing in the Age of Artificial Intelligence: Strategies and Insights is a comprehensive guide that explores the transformative impact of Artificial Intelligence (AI) on digital marketing. This book delves into the convergence of AI and digital marketing, offering practical strategies and actionable insights for businesses to thrive in today's dynamic landscape. From leveraging AI for market research and customer insights to enhancing digital advertising and content marketing, each chapter provides valuable insights backed by real-world examples and case studies.
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Autorenporträt
Mr. Ashwani Kumar is an Assistant Professor, at the School of Engineering and Technology, K. R. Mangalam University. Mr. Kumar is currently pursuing his Ph.D. in the field of Computer Science and Engineering. His research interests include Machine Learning, Deep Learning, and Computer Vision.