Digital Marketing New Ways of Doing Business - Sousa, Régis
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Digital marketing has become a major ally for companies to stand out in the market, due to the exchange of information and collaboration of Internet users with websites and virtual services. With the expansion of new concepts and media on the internet, companies have started to invest most of their resources in digital marketing strategies. In this relatively inexpensive but extremely complex electronic medium, companies need to know well the audience to be reached, identify what consumers want and how the relationship will be made.

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Produktbeschreibung
Digital marketing has become a major ally for companies to stand out in the market, due to the exchange of information and collaboration of Internet users with websites and virtual services. With the expansion of new concepts and media on the internet, companies have started to invest most of their resources in digital marketing strategies. In this relatively inexpensive but extremely complex electronic medium, companies need to know well the audience to be reached, identify what consumers want and how the relationship will be made.
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Autorenporträt
Régis Sousa - Master in Business Administration e Marketing; post-laurea in Strategic Marketing Management; post-laurea in Higher Education; consulente aziendale (Pontifícia Católica de Minas Gerais, Brasile) e docente universitario.