Digital Marketing Strategies for IT Companies - Sabah Mustafa, Iman
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In today's dynamic business environment, IT companies must adopt effective digital marketing strategies to remain competitive. This paper explores various tactics that enhance brand visibility and drive business results, focusing on content marketing, SEO, social media marketing, email marketing, and paid advertising. Content marketing establishes thought leadership, while SEO improves search engine rankings for better visibility. Social media engages audiences and builds loyalty, and email marketing and PPC ads convert qualified leads. The paper also highlights the growing role of data…mehr

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Produktbeschreibung
In today's dynamic business environment, IT companies must adopt effective digital marketing strategies to remain competitive. This paper explores various tactics that enhance brand visibility and drive business results, focusing on content marketing, SEO, social media marketing, email marketing, and paid advertising. Content marketing establishes thought leadership, while SEO improves search engine rankings for better visibility. Social media engages audiences and builds loyalty, and email marketing and PPC ads convert qualified leads. The paper also highlights the growing role of data analytics and AI in digital marketing, enabling personalized campaigns and efficient management. By integrating these strategies, IT companies can achieve sustainable growth in an interconnected digital landscape.
Autorenporträt
Assist. Lect. Iman Sabah Mustafa is a skilled Information Technology professional specializing in Data Mining. She earned her Master¿s degree from the Lebanese French University (LFU) in 2021 and has contributed to the field through several published articles.