Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 00: Introduction How will this book transform your digital marketing strategy?; Chapter 01: The foundations of digital marketing; Section ONE: Knowing your business objectives and your customer; Chapter 02: Understanding the digital ecosystem; Chapter 03: Integrating digital into wider organization strategy; Chapter 04: Understanding the evolving digital consumer; Chapter 05: Barriers, considerations and data protection in digital marketing strategy; Section TWO: Integrating digital change into your wider organization; Chapter 06: Enabling technologies for online marketing and digital transformation; Chapter 07: Planning your digital marketing strategy Objectives, teams and budgeting; Section THREE: Using channel strategy to reach your customers; Chapter 08: SEO strategy and organic techniques; Chapter 09: Building and optimizing a winning paid search strategy; Chapter 10: Display advertising and programmatic targeting; Chapter 11: Tailoring your social media strategy; Chapter 12: Marketing automation, messaging and email marketing the unsung heroes; Chapter 13: Affiliate schemes and partnerships to deliver highly targeted leads; Chapter 14: Lead generation that delivers results; Chapter 15: Content strategy a key pillar of success; Chapter 16: Personalizing the customer journey and digital experience; Section FOUR: Conversion, retention and measurement; Chapter 17: Effective Experience Design (XD); Chapter 18: Optimizing your e commerce platform; Chapter 19: Managing loyalty, CRM and data; Chapter 20: Measuring success through data analytics and reporting; Section FIVE: Tailoring your final digital marketing strategy; Chapter 21: Providing a smooth online service and customer experience; Chapter 22: Putting together your digital marketing strategy
Chapter - 00: Introduction - How will this book transform your digital marketing strategy?;
Chapter - 01: The foundations of digital marketing;
Section - ONE: Knowing your business objectives and your customer;
Chapter - 02: Understanding the digital ecosystem;
Chapter - 03: Integrating digital into wider organization strategy;
Chapter - 04: Understanding the evolving digital consumer;
Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
Section - TWO: Integrating digital change into your wider organization;
Chapter - 06: Enabling technologies for online marketing and digital transformation;
Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting;
Section - THREE: Using channel strategy to reach your customers;
Chapter - 08: SEO strategy and organic techniques;
Chapter - 09: Building and optimizing a winning paid search strategy;
Chapter - 10: Display advertising and programmatic targeting;
Chapter - 11: Tailoring your social media strategy;
Chapter - 12: Marketing automation, messaging and email marketing - the unsung heroes;
Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;
Chapter - 14: Lead generation that delivers results;
Chapter - 15: Content strategy - a key pillar of success;
Chapter - 16: Personalizing the customer journey and digital experience;
Section - FOUR: Conversion, retention and measurement;
Chapter - 17: Effective Experience Design (XD);
Chapter - 18: Optimizing your e-commerce platform;
Chapter - 19: Managing loyalty, CRM and data;
Chapter - 20: Measuring success through data analytics and reporting;
Section - FIVE: Tailoring your final digital marketing strategy;
Chapter - 21: Providing a smooth online service and customer experience;
Chapter - 22: Putting together your digital marketing strategy
Chapter 00: Introduction How will this book transform your digital marketing strategy?; Chapter 01: The foundations of digital marketing; Section ONE: Knowing your business objectives and your customer; Chapter 02: Understanding the digital ecosystem; Chapter 03: Integrating digital into wider organization strategy; Chapter 04: Understanding the evolving digital consumer; Chapter 05: Barriers, considerations and data protection in digital marketing strategy; Section TWO: Integrating digital change into your wider organization; Chapter 06: Enabling technologies for online marketing and digital transformation; Chapter 07: Planning your digital marketing strategy Objectives, teams and budgeting; Section THREE: Using channel strategy to reach your customers; Chapter 08: SEO strategy and organic techniques; Chapter 09: Building and optimizing a winning paid search strategy; Chapter 10: Display advertising and programmatic targeting; Chapter 11: Tailoring your social media strategy; Chapter 12: Marketing automation, messaging and email marketing the unsung heroes; Chapter 13: Affiliate schemes and partnerships to deliver highly targeted leads; Chapter 14: Lead generation that delivers results; Chapter 15: Content strategy a key pillar of success; Chapter 16: Personalizing the customer journey and digital experience; Section FOUR: Conversion, retention and measurement; Chapter 17: Effective Experience Design (XD); Chapter 18: Optimizing your e commerce platform; Chapter 19: Managing loyalty, CRM and data; Chapter 20: Measuring success through data analytics and reporting; Section FIVE: Tailoring your final digital marketing strategy; Chapter 21: Providing a smooth online service and customer experience; Chapter 22: Putting together your digital marketing strategy
Chapter - 00: Introduction - How will this book transform your digital marketing strategy?;
Chapter - 01: The foundations of digital marketing;
Section - ONE: Knowing your business objectives and your customer;
Chapter - 02: Understanding the digital ecosystem;
Chapter - 03: Integrating digital into wider organization strategy;
Chapter - 04: Understanding the evolving digital consumer;
Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
Section - TWO: Integrating digital change into your wider organization;
Chapter - 06: Enabling technologies for online marketing and digital transformation;
Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting;
Section - THREE: Using channel strategy to reach your customers;
Chapter - 08: SEO strategy and organic techniques;
Chapter - 09: Building and optimizing a winning paid search strategy;
Chapter - 10: Display advertising and programmatic targeting;
Chapter - 11: Tailoring your social media strategy;
Chapter - 12: Marketing automation, messaging and email marketing - the unsung heroes;
Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;
Chapter - 14: Lead generation that delivers results;
Chapter - 15: Content strategy - a key pillar of success;
Chapter - 16: Personalizing the customer journey and digital experience;
Section - FOUR: Conversion, retention and measurement;
Chapter - 17: Effective Experience Design (XD);
Chapter - 18: Optimizing your e-commerce platform;
Chapter - 19: Managing loyalty, CRM and data;
Chapter - 20: Measuring success through data analytics and reporting;
Section - FIVE: Tailoring your final digital marketing strategy;
Chapter - 21: Providing a smooth online service and customer experience;
Chapter - 22: Putting together your digital marketing strategy
Rezensionen
"This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond." Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol
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