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It is written in a lucid style with theoretical discussions for easy understanding of the subject. In this book most of the relevant topics are covered adequately. This book presents an innovative methodology for successful digital marketing and discusses various digital media and analyses how the field of marketing, It is an essential guide for any marketer to build an effective and practical digital strategy. The book will be an essential resource for students of management. This book is also highly useful for anyone looking for a short overview of this fascinating discipline.
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