Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ira Kaufman uses his 45 years of business experience to challenge leaders, entrepreneurs, and students to discover sustainable solutions that fuel purposeful impact. He earned his PhD in marketing from Northwestern's Kellogg School of Management, and his company, Entwine Digital, works with midsize organizations and multinationals to design values-based, impact-driven strategies and train World Class Leaders. Chris Horton gained his master's degree from the University of St. Andrews in Scotland. He has spent the last 25 years as a business and marketing consultant for various organizations ranging from small businesses to Fortune 500 enterprises. Mariusz Soltanifar is a corporate entrepreneurship and innovation researcher and a marketing lecturer based in the Netherlands. He serves as a marketing consultant in the area of international marketing, digitization, sustainability, and purpose-driven business models.
Inhaltsangabe
Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci Preface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital Integration Chapter 1: Transforming from Traditional to Digital Values Chapter 2: A Digitally Challenged Enterprise Chapter 3: Drivers of Change Chapter 4: Fundamentals of the Sustainable Marketing Normal Chapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and Establish Chapter 8: Convey and Augment Chapter 9: Connect and Convert Chapter 10: Measure and Refine Chapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated Organization End Notes Glossary Index
Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci Preface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital Integration Chapter 1: Transforming from Traditional to Digital Values Chapter 2: A Digitally Challenged Enterprise Chapter 3: Drivers of Change Chapter 4: Fundamentals of the Sustainable Marketing Normal Chapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and Establish Chapter 8: Convey and Augment Chapter 9: Connect and Convert Chapter 10: Measure and Refine Chapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated Organization End Notes Glossary Index
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