Digital Marketing - Shrivastava, Vinod;Rana, Anita
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Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

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Produktbeschreibung
Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.
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Autorenporträt
Herr Vinod Shrivastava arbeitet derzeit als Assistenzprofessor am RBMI Bareilly (U.P.) in der Abteilung für EE. Er hat 9 Jahre Lehrerfahrung und zwei JahreForschungserfahrung.Frau Anita Rana arbeitet derzeit als Assistenzprofessorin für Informatik und Ingenieurwesen an der IIMT Group of Colleges, Greater Noida (UP).